When you drop coins into a slot machine and pull the handle, only fate knows what the result will be.
The sportsbook is another story. Some people are consistently more successful at knowing which team will win. They know the game. More than that, they know the importance of betting statistics: the history of teams and players, both in league play and in previous head-to-head meetings.
The effects of home field advantage. Weather. Rest days between games.
In this article we’ll tell you where to get statistics, how to tell which should influence your betting, and how to use the data to make smarter, more lucrative bets.
Every Punter’s Dream
Scoring a big win is the dream for every sports bettor. We all want to draw upon our sports knowledge and turn a small stake into a big payout.
Random bets won’t yield a big score. That’s why professional punters use statistics when betting on sports. They hope they’ll devise a strategy that will reliably lead them to winning bets and millions of pounds. Why not? People like billionaire Tony Bloom, chairman and owner of the Brighton & Hove Albion Football Club, have managed to do exactly that.
Bloom built his fortune and the revenues of his betting consultancy, Starlizard, on a discipline called value betting. He uses sophisticated statistical models to calculate sports-related odds, then compares his odds with the odds published by bookmakers. When there’s a gap, Starlizard applies Bloom’s betting model: He bets on his calculations to be more accurate.
Starlizard says it makes just a 1% to 3% return on such bets, but it places enough of them to bring in more than £100 million per year. That’s how betting companies roll.